The business of human endeavour…
For a long time now I have had real concerns about the focus of policy makers, and the projects that they spawn, on ‘enterprise’ and ‘entrepreneurship’ as being just too business oriented. It is as if the only fields of human endeavour that matter are commerce of some kind. Making money or fixing societies ills.
This is especially un-nerving when you see it played out in our primary schools as 6 year olds are encouraged to wear badges that proclaim them be a ‘Sales Director’, an ‘Operations Manager’ or a ‘Brand Executive’. Yuk!
What about all of those other great fields of human endeavour?
Climbing mountains, making art, having fun, playing sport, writing, cooking and so on.
What if we encouraged our 6 year olds to wear badges that proclaimed them to be ‘Footballer in Training’, ‘Ballet Dancer under Construction’, ‘Surgeon to Be’ or ‘The Next Michael McIntyre’? OK, so perhaps we don’t need another Michael McIntyre…. but you get my point?
Because what really matters is not exposing more people to the world of business and entrepreneurship. It is to get them imagining possible futures, and learning how best to navigate towards them. It is about developing people with a sense of agency and influence over their own futures. It is about building a generation with both power and compassion. And a generation who really understand how to use the tools of collaboration, association and cooperation in pursuit of mutual progress.
Does it really only matter if their chosen endeavour contributes to GVA? Or is there more to our humanity that we need to recognise and encourage through both our policy and practice?
And this is not just an issue in schools. It runs like a plague through our communities from cradle to grave.
I think this is important because we lose so many who are completely turned off by the thought of a world of commerce (and let’s face it we don’t all want to dive headlong into a world of Dragon’s Den and The Apprentice).
So what about if instead of focussing on enterprise and entrepreneurship we attempted to throw our net wider and to encourage and support people to build their power and compassion in whatever they choose to be their particular fields of human endeavour?
Elsie is Born…
I seem to have been a bit quiet on this blog, while I have been doing other things, including pushing Progress School along, working on Collaborate Leeds and incubating a new idea which has finally found the light of day today:
The Leeds Community Enterprise Accelerator or Elsie for short. This provides a community based network of support to local enterprise coaches, advisors, facilitators, in fact to anyone who is helping someone else in the community to make progress.
I have high hopes for Elsie in post Business Link austerity economy. I think it will provide a sustainable high value model to provide practical crowd sourced enterprise support to those that most want and need it.
Have a look at Elsie and tell me what you think.
Dock Street Market – and the role of the Leeds communities
I went to a very wonderful opening for Dock Street Market last Friday. It used to be a decent enough shop that had many fans and reportedly turned over a million a year. But still it could not survive.
Now the shop has been taken over by a number of local artisan producers and entrepreneurs, all of whom offer a phenomenal product. We have fish and chips reinvented by the wonderful Fish &, excellent north Italian coffee and more from Bottega Milanese, superb breads from the Riverside Sourdough Bakery and more. The people behind these businesses are phenomenally hard working and focussed on quality, service and value. They are doing their bit to make the collaborative project a success.
But my interest is in the role of the rest of us. The fine citizens of Leeds. Of the 700 000 plus people that live in the city, my guess is that the vast majority will not even know that the Dock St Market exists. They are ‘strangers’ to the market. Perhaps 10 ooo or so are aware of the market and certainly a couple of hundred rocked up at the opening last week. These constitute ‘prospects’. People who know the market exists and may become customers.
But customers so far, by definition, are a smaller group. Having only just opened not many of us have had the chance to spend our cash in Dock Street Market yet….
A large part of the success of the market will depend on the rate at which strangers are turned in to prospects, prospects are turned into customers, and customers are turned into loyal supporters of the brand.
Historically this process of marketing and sales would be down to the entrepreneurs. This is their job. But I am interested in the role of the rest of us. Those who are already prospects and customers, and our ability to help in the sales and marketing process. Our power to influence others to check out and support the development of the great independent traders in Dock Street Market.
Because the ability of a community to support great business is perhaps as important in developing an enterprise culture as the development of the entrepreneur.
Social media has amplified the voice of the prospect and the customer. It can help to reach the strangers. As can word of mouth strategies based on good quality referrals and introductions.
So of course let us keep giving the entrepreneurs the training and skills that they need. But let us also consider how we can equip the rest of us to properly support businesses in our community.
Good luck to all behind the Dock St Market venture. And let’s see just how much the rest of us can do to really support the kind of independent, artisan based businesses that many of us say we want to see thriving in Leeds.
You can find Dock St just south of the river. It is well worth checking out!
More on Dock Street Market. And More…from Bronchia
Dear Lord Young…
Congratulations on your appointment as the new enterprise csar. I am sure that the unpaid and part time role will keep you engaged.
I am pleased that you will look at how to ‘encourage people to start businesses rather than find jobs as employees’. It makes a refreshing change from the usual line of the ‘private sector creating jobs’. As we know big businesses have, on the whole, been laying people off over recent decades rather than taking them on. And just how long can we keep going with the mentality of ‘gizza job’ and ‘on yer bike/bus’ in a 21st century globalised and localised economy?
Can I suggest you take an early look at the semantics of ‘encouraging people to start businesses‘ and the very practical consequences that are likely to flow from it. When a figure in authority, never mind Government, sets out to ‘encourage us’ to do something, some of us come over all suspicious. Are you really interested in our well-being, or is there a more self centred game being played? There is a good chance that in the very act of ‘encouraging us’ you serve to engender resistance to the very idea you wish us to entertain. Psychologists call this reactance.
I have not read in detail the guidance on the Regional Growth Fund. But I understand, from correspondence with someone that has, that it specifically says that self-employment is not something it should be used to promote. Instead it should be used to encourage jobs created by employers. There seems to be somewhat of a contradiction here.
But back to the point of encouraging people to start businesses. I believe that what you really want to achieve is a society where more people do start businesses that survive and thrive. This should be the real policy goal.
So how to get there?
I would advocate that you should dissuade as many people as possible from starting new businesses. Only for those people who insist that this is something that they have to do should we roll up our sleeves and help. By working in a focussed way with a relatively small number of highly committed people we might have a chance of getting some real success stories. And as we know, success breeds success. More positive role models out there leads to more people following in their wake. This contrasts with the current approach of offering a little support and encouragement to a lot of people, resulting in high business failure and loan default rates and a widespread perception that a journey into enterprise is likely to leave you worse off than when you started.
Can I also suggest that you do not wave money at people, New Enterprise Allowance style, in a bid to encourage them to start a business? The reality is that we have armies of advisers out there wading through thousands of appointments with people who are often half-hearted in their aspiration to start a business, but whole hearted in their commitment to securing the money that they see themselves as entitled to. Instead of offering them a carefully calculated economic incentive (calculated to make things cheaper for the treasury I suspect rather than enabling people to start businesses with a decent level of working capital), offer them nothing, except excellent and committed advice, coaching and support that they need to put together an idea that is worth investing in. I suspect that almost overnight the numbers of individuals engaged in ‘enterprise development’ would fall dramatically, but those that remained engaged would be there for the right reasons – to develop long term and sustainable strategies for self employment or entrepreneurship – and not just to secure a grant or a loan that they can default on with relative impunity. NB don’t expect many of the enterprise support agencies to support this idea. They have developed business models that survive on a mass market for enterprise development.
Of course access to finance matters. But let others be the gatekeepers to it, not those who are supposed to be coaching clients to develop their enterprising ideas.
Then of course we have the challenge of helping the hundreds of thousands of people who will be faced with redundancy over the next few years. Can I suggest that we put in place a service that does not ‘encourage them to start a business’, but that does encourage them to fully explore and understand all of their options? I am sure that many of them have the potential to become successful, if initially reluctant entrepreneurs, if only we can provide them with the right kind of support.
And finally, don’t get all hung up with ‘national voluntary mentoring schemes’ and traditional business support organisations. Instead get interested in what you can do to encourage communities to provide the support that local people need in pursuing their enterprising ideas (these may be much wider than self employment and business start ups). Some of the more imaginative enterprise coaching schemes have started to develop community panels to provide practical assistance to local people. This is an approach that can certainly be developed further.
There is tons of potential out there – and at the moment we are wasting much of it.
After Business Link…Time for a change of tack?
So it was confirmed in the White Paper yesterday that Business Links will be gone by the end 2012. All that will remain is a website, and perhaps a call centre.
So what will replace £154m per year of business information, advice and guidance?
Time for DIY support I think.
Time for businesses and the wider communities of which they are a part to help themselves on their own terms.
I am not talking about ‘local’ Chambers of Commerce or Enterprise Agencies winning contracts from the State to deliver outputs and targets in return for tax payers cash. That will just recreate the problems of the old regime:
- post code lotteries,
- sectoral discrimination,
- services designed to trigger funding payments and hit targets, rather than work in person centred ways to deliver just in time support to the people who are hungriest for it,
- groupies who learn to lunch with the bureaucrats and help them to deliver the targets while some people who are the most hungry for support are denied it because they are not aiming to turnover £2m within 24 months, live in the wrong part of town, aren’t working in a priority sector and so on.
DIY culture can provide support that is:
- more accessible,
- more inclusive,
- much less expensive and I suspect,
- much, much more impactful in terms of creating economic, social and political progress than the current system.
Why, because it is convivial, inclusive, centred on people and relationships, not focussed on policy goals and targets, bureaucracy light, puts experts and expertise in the back seat rather than the driving seat (it is great to have them on board when we need them – but much of this stuff we can figure out for ourselves), dynamic and above all fun!
And I would ensure that everyone who wants it, who really wants to work on making progress, should have access to free, confidential and competent coaching, in the community, from a coach who is supported, and held accountable by local people. This is both practical, sustainable and affordable with the potential for a tremendous return on investment in terms of business, culture, health and well-being, community development, skills development and so forth.
The radical secret to this is that the coach engages with and works on the clients agenda – not the agendas of the planners and policy makers.
Time to take ‘enterprise development’ out of the ghettos of ‘entrepreneurship’ and ‘business support’ and to put it at the heart of our strategies for community development.
Because if we develop the people and the communities then they will build the economy.
I wonder if any of the new Local Enterprise Partnerships will have the courage, foresight and leadership to give it a go?
Social Enterprise and Good Work…Provoked by Craig Dearden-Phillips
Craig Dearden-Phillips wrote an excellent piece on the need to financially incentivise social entrepreneurs.
When I read it I was not sure whether I agreed violently or disagreed violently. Let’s just say I ‘felt’ strongly about it. It troubled me. I was provoked. As I am sure Craig was when he wrote the piece.
Schumacher (Fritz, not Michael) helped me to explore the basis of my feelings.
He pointed out that from the perspective of the employer, work is a bad thing. It represents a cost. It is to be minimised. If possible eradicated – handed over to a robot. This truth always makes me smile when the government talks of the private sector ‘creating jobs’.
From the perspective of the worker too it is often a bad thing. What Schumacher called a ‘disutility‘. A temporary but significant sacrifice of ‘leisure and comfort’ for which compensation is earned.
Schumacher pointed toward a Buddhist perspective where work serves three purposes:
- to provide an opportunity to use and develop potential
- to join with others in the achievement of a shared task – to provide opportunities for meaningful association
- to produce the goods and services that are necessary for what he called a ‘becoming existence’
He then went on to say
to organize work in such a manner that it becomes meaningless, boring, stultifying, or nerve-racking for the worker would be little short of criminal; it would indicate a greater concern with goods than with people, an evil lack of compassion and a soul-destroying degree of attachment to the most primitive side of this worldly existence
What can we do to make sure that more of our work is ‘good work’ and not merely a disutility for which we are compensated?
What products and services do we really need for a ‘becoming existence’.
This for me is the true role of the ‘Social Enterprise’ sector in our economy. The development of good work. The enhancement of association and compassion. To provide a real alternative to the mainstream work as profitable disutility philosophy of much (but not all) of the private sector.
And there is no good reason why we should not take sufficient value from our business to lead a ‘becoming existence’ is there? So I agree with Craig’s thesis, but not with the line of argument that took him there. Are the risks really any greater? Can a business be anything other than directly social?
I’m trying to learn just to die with pride,
Like the birds and the trees and the earth in time
But I’ve got this complex and it makes me fear,
That I’ll die knowing nothing and feeling less.
Now, anyone for some truly social enterprise?