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Food for Thought for Brokers


The problem with being a helpful, efficient but largely anonymous middleman is pretty obvious. Someone can come along who is cheaper, faster and more efficient. And that someone might be the customer aided by a computer.

Seth Godin

Seth goes on to argue that if you are to thrive in the modern age as a broker you need to bring to the table:

  • Trust
  • Judgement and
  • Taste

Does you supplier matching service major on these?

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