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Creating Value through the Credit Crunch

The credit crunch rumbles on and the picture does not get any better.

I think we can bet that the US Govt will eventually do the same as the UK and divert serious wads of the taxpayers cash to prop up failing banks.  Ah the triumph of the markets and the miracle that is capitalism!

And where will the cash come from?  Well I suppose we might go to war a little less – but more likely we will make cuts to basic services – so if you work in housing, education, enterprise, regeneration, health, policing etc I would get used to the idea of their being some very tight years ahead.

So where do we focus out time and energy to make sure that we can weather the storm?  Do we put our savings into krugerands or stuff cash under the mattress in case the bank goes bust?

Or do we focus on our ability to create value in new economic circumstances?

To recognise that the very nature of what people value will shift and that our products and services need to change to reflect this?  Do we take the chance to be innovative and creative or do we just put our heads in the sand and keep doing more of the same?

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