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Engaging in Enterprise

“If you want to reach people no one is reaching you’ll have to do things that no one else is doing. In order to do things that no one else is doing you can’t do what everyone else is doing.”

Craig Groeschel

Craig is a preacher in the US and this quote was in the context of taking the church into the community. However I think it is relevant to the challenge of engaging individuals in enterprise – especially those from the poorest communities.

What are you doing – that no-one else is – that gives you a chance of connecting with potential clients that no-one else is engaging?

  1. Jon Petersen
    August 12, 2008 at 9:27 pm

    I’m reading Craig Groeschel’s book “It: How Churches and Leaders Can Get It and Keep It.” The illusive “it” is what attracts people and makes organizations effective. Craig says “it” can’t be taught, but “it” can be caught. Organizations that have “it” are incredibly focused, willing to fail, led by people who have “it,” and those people see potential when others see problems. Craig says “the spark of passion ignites the fuel for innovation.” And he says “it” follows big vision. You may want to watch brief videos about the book’s message at http://www.zondervan.com/it and http://floatingaxhead.com/2008/08/11/the-power-of-it/

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