15 second pitch for entrepreneurs

» link to 15SecondPitch.com: Market yourself effectively in 15 seconds for a great site to help you build a winning pitch in about 5 minutes.
Your pitch can also be critiqued by other entrepreneurs.

Word of Mouth – Marketing that Works

There are at least three major challenges in marketing our enterprise services:

More than 90% of the population does not see what we do as relevant to them – when it comes to enterprise they are pre-contemplators
Getting our messages through – what are our key messages and how to we get them where they can be [...]

Engaging in Enterprise

“If you want to reach people no one is reaching you’ll have to do things that no one else is doing. In order to do things that no one else is doing you can’t do what everyone else is doing.”
Craig Groeschel
Craig is a preacher in the US and this quote was in the context [...]

What do we want Enterprise to do for us?

This is an important question and one that is rarely given serious consideration. Of course more entrepreneurs means more wealth means better communities. Right?
Perhaps. Perhaps not.
In the current context most enterprise programmes focus on finding individual entrepreneurs and helping them to find ways of making their business ideas work. There is [...]

Weasel Words – enterprise and community

Weasel words are tricky.
We all think we know what they mean – but in fact their meanings are fluid. While two people may think they are talking about the same thing – often they are not. This is just one of the reasons why trying to make progress on ‘engaging communities in enterprise’ [...]

Build it and they will come…or we can always ‘refer’ them to it!

I have been asked to help various parts of the enterprise development network (Chambers, Business Links, Enterprise Agencies, community based enterprise projects, managed workspaces, load funds, credit unions, training providers etc.) to think about and hopefully improve their ‘referral’ processes. (A referral is the name given to the process where one agent in the [...]