John Hegley – Enterprise Poet!

The Price of Art in Luton
On the bridge approaching the railway,
the man was begging.
I said draw me a dog
and I’ll give you a quid.
So I gave him some paper
and he did.
And I said, there you go, mate,
you can make money out of art!
Will you sign it?
As I handed him the one pound thirty-odd
I had in [...]

15 second pitch for entrepreneurs

» link to 15SecondPitch.com: Market yourself effectively in 15 seconds for a great site to help you build a winning pitch in about 5 minutes.
Your pitch can also be critiqued by other entrepreneurs.

Word of Mouth – Marketing that Works

There are at least three major challenges in marketing our enterprise services:

More than 90% of the population does not see what we do as relevant to them – when it comes to enterprise they are pre-contemplators
Getting our messages through – what are our key messages and how to we get them where they can be [...]

Reflecting for Effective Practice?

What percentage of your clients come back to you for further support?
What percentage do you just see once?
What percentage of your clients go on to open a business?
What percentage decide that enterprise is not for them?
What percentage decide that they want to run their own business – but decide that they can’t make THIS [...]

Building a Better Business?

Most start-ups have, probably quite rightly, an almost myopic concern with their own operation and its customer base. 
‘What are we going to do?’ and
‘Will enough customers pay for it?’ are questions that obsess the would be entrepreneur.   
‘Will we have fun doing it? is a question that is taken much less seriously - but is just as [...]