How To Successfully Market Enterprise

Struggling to Fill Your Enterprise Workshops?
Your Latest Enterprise Marketing Campaign Didn’t Deliver the Goods?
Not Enough Entrepreneurs Renting Your Space?
Always Getting the Usual Suspects Showing Up?
Your Networks not Filling as Quickly as You Would Like?
Marketing Costs per Prospect Way Too High?

Then perhaps you should join us at a one day workshop – Enterprise and Social Marketing [...]

The Credit Crunch – An Upside for Enterprise?

One of the consequences of the credit crunch will be sizable lay-offs in the finance and associated sectors.  I think the ripples will be felt in terms of redundancies throughout the economy.
However it will mean that here in Yorkshire I would guess more than 1000 people will be made redundant from some of the large [...]

More Great Resources for Would Be Entrepreneurs (and their Advisers)

Wish you could have access to 99 free online classes on Business and Entrepreneurship?
Your wish is my command!
Click here.
I have not checked out all of the resources but the ones I have checked out have been from pretty reputable providers.  Some are genuine online learnin modules.  Others allow you to download course notes.
It is pretty [...]

The Value of An Idea is Just Doing It…

So says one enterprise marketing initiative.
But is it true?
My experience has taught me that

the idea is the easy bit
the vast majority of ‘ideas’ are poor and  should never be ‘done’
the best lesson we can teach a would be entrepreneur is to kiss a lot of frogs instead of falling in love with the first one [...]

Enterprise as a Precursor for Entrepreneurship – working on the demand side

There is much policy and rhetoric about the need to transform the ‘enterprise culture’ of our communities (especially those that make higher than average use of the benefits system).
This is usually translated into a ‘need’ (for policy makers and planners that live nowhere near the targeted community) to:

increase the rate of business start-ups per head [...]

Enterprise and Flow

Mihaly Csikszentmihalyi suggests that the level of challenge needs to be carefully matched to the level of skill and confidence if the learner is to stay in the ‘flow channel’ that exists between anxiety and panic on the one hand and boredom on the other. Too much challenge and not enough skills and the [...]

Engaging Communities in Enterprise

26th September, Euston, London
More enterprising communities are stronger, wealthier, happier and more sustainable. Aren’t they?
The advantages are obvious.
So why, when we’ve explained the benefits of enterprise so carefully, and offered all the help and support any budding entrepreneur could possibly need, are we not mowed down in the rush as enthused [...]

Business Plan – A, B, C and D

The unfortunate truth is that most entrepreneurs make far more money and get much more fun out of plans  B, C and D than they ever get out of plan A.
This is because good entrepreneurs learn quickly and are flexible.
They especially learn not to be seduced by a plan that is wonderful on paper but [...]

Evaluating Enterprise in ‘Deprived’ Communities

One of the most comprehensive pieces of evaluation work done on a wide range of projects designed to stimulate enterprise in deprived communities was the Evaluation of the Phoenix Development Fund – a piece of work that was completed by Peter Ramsden in July 2005.
The Phoenix Fund was a flagship £189 million fund administered by [...]

Enterprise – A Journey from A to Z

Enterprise is a journey from A to Z.
Except there is no Z.
The journey just keeps going on.
But imagine for a moment that ‘Z’ is finally having a stable secure business – that does what you need it to do.  And that the enterprise journey is from A-Z.
The truth is that most, if not all, of [...]